Sunday, July 17, 2005

What's Ours is Ours: Coke and Bud

Because we own Berkshire Hathaway stock, we indirectly own Coca-Cola shares again. Berkshire, namely Warren Buffett's holding company, is the largest shareholder of Coke, owning 5% of Coke's shares. He also sits on Coke's Board of Directors.

Since Berkshire also recently bought some Bud stock, we also own a double helping of Bud, for better or worse.

A Classic Case of Miller

Picked up a case of Miller Genuine Draft longnecks because it was on sale and I wanted to check out the competition. Initial taste test shows that it is similar to Budweiser. That is disappointing news because we don't have a product that stands out (at least to newbie taste testers with unrefined palates, like me). Meaning that if I walk into the grocery store, I would pick up whatever is cheaper.*

In terms of calories and alcohol, they are similar. Genuine Draft Bud has 145 calories, Miller 143. Both have 5% alcohol. Both companies also have low-carb Lite beers with less alcohol and calories. Bud wins on less alcohol (4.2% vs. 4.5%), Miller wins on less calories (96 vs. 110).**

But there was good news at the checkout line, however. Person in front of me (sporting a slight beer belly) was carrying a case of Bud Lite. That's right, none of that Miller sham!

*I'm speaking as a hypothetical consumer without vested interests; in reality, GMI owns shares of BUD stock so I'd buy Bud anyway.

**Ref: dietfacts.com